The models that represent a product are an extension of the brand. We wanted to find models that were naturally beautiful, in a girl next door kind of way, that had a certain wholesomeness to them. We wanted to avoid hard looking, overtly sexy or edgy looks. We were so pleased to have found Stephanie Porter and Erikka Jayne. These ladies perfectly embody Illume. They were pleasant to work with, no drama here. Our shoot was 13+ hours and these ladies kept their energy high and focused. We had a new found respect for modeling after this shoot. The gals made it look easy but it is quite hard work. They are as beautiful inside as they are on the outside. Too see more photo’s from our shoot visit our website.
It is well known in the wedding industry that Amorology is one of the best wedding planners you can get. They specialize in personalized custom weddings that highlight each individual couples love story. Their weddings are gorgeous and have incredible attention to detail. Illume is so honored they chose to feature us on their blog. We offered their followers a special discount on our products, check it out – http://www.amorologyweddings.blogspot.com/2013/04/fridays-features_19.html. Also visit Amorology’s website and view their wedding galleries to see all the fun weddings they have created.
Not only do we offer wedding gowns, we also offer bridal jackets. Bridal jackets are a great way to amp up the style of a simple wedding gown. They are a stylish solution to add coverage to any gown that needs it. If you need some added warmth on a nippy evening a bridal jacket is a wonderful option. Our Cassatt jacket buttons up the back, if you need to add sleeves to a strapless gown, this jacket looks like a permanent part of the dress. Our bridal jackets look great when paired with sheath, trumpet, A-line or ball gown silhouettes. Our jackets our shown with our Curie gown. Visit our website for more details about our bridal jackets.
Finding a photographer who had the skills to create the quality of images we needed was not an easy task. We needed an experienced commercial photographer. Jessica was referred to us by a friend and using her was one of the best moves we have made yet. She has incredible attention to detail. Having been published in countless magazines, Jessica understands how images will translate into print. She has a thorough knowledge of lighting and used this knowledge to highlight our product in the best way possible. We loved watching her in work; she is a true professional. Jessica has a degree in Fine Arts and has trained with photographers in New York and Italy. Check out her work: web-http://ellislanephotography.com blog-http://www.ellislanephotography.com/news/
We had so much fun with our bride Melissa! She looked good in everything she tried on. Our lips are sealed on which dress she picked, until June 1st.
From the conception of Illume we had a vision. Our vision was to not only create a product that filled a need, it was also to build a brand and image. We wanted this image to be high end in look and feel, simple, modern and have an underlining sense of femininity. How do you convey all of this into a logo and website? We knew we would need an experienced professional to pull it off… enter Shayna Proctor. She has over 10 years of graphic design experience, has worked for some of the top design firms and is finishing up a graduate degree in design from prestigious art school in San Francisco, California College of the Arts. Shayna was able to quickly understand our vision and execute it flawlessly into a custom designed logo that we could not love more. We loved hearing her describe the science behind the font she designed. Not only is she an incredibly gifted artist she is also one of the best people I have every met. At Illume we love to surround ourselves by women who inspire. Shayna’s design ability, passionate energy and kind soul are truly inspirational!